In efforts to combat childhood obesity, and the increased risk of chronic disease associated with obesity in adulthood, the government has announced restrictions on the advertising of foods high in fat, salt, and sugar (HFSS) in advertisements on TV and online before the 9pm watershed to come into effect at the end of 2022 (1).

Written by: Rumana Dhanji (ANutr)

References 

1. https://www.gov.uk/government/news/new-advertising-rules-to-help-tackle-childhood-obesity

2. https://www.emerald.com/insight/content/doi/10.1108/07363760310489652/full/html

3. http://obesityhealthalliance.org.uk/

4. https://www.cambridge.org/core/journals/european-journal-of-risk-regulation/article/abs/uk-rules-on-unhealthy-food-marketing-to-children/2F42A4F958A7B472EA8B3CD1A24B77AD

5. https://foodfoundation.org.uk/publication/the-broken-plate-2020-report/

6. https://www.gov.uk/government/news/soft-drinks-industry-levy-comes-into-effect

7. https://www.sciencedirect.com/science/article/pii/S2352827321001038